Hi all,
After our discussions about how we deal with the BBC's PR issues and opportunities online I stumbled upon this article on e-consultancy.com.
It's an interview with Sally Falkow, described in her blog as a veteran of the PR industry who has translated her extensive experience in marketing, PR and communication to the internet.
Her main interest is in the shift in media consumption and how new technology is affecting the practice of public relations.
Although the interview was written in July '06 her blog is bang up to date and looks like it's worth a gander.
You can read the full interview at: http://www.e-consultancy.com/news-blog/newsletter/2755/online-pr-strategy--interview-with-sally-falkow.html#28400
You can browse Sally's blog at http://falkow.blogsite.com/
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